Privacy Policy

1. Information We Collect

Personal Information

When you visit our website, subscribe to our newsletter, or interact with our content, we may collect the following personal information:

• Contact Information: Name, email address, phone number
• Account Information: Username, password, profile preferences
• Communication Data: Messages you send us, survey responses, feedback
• Marketing Preferences: Your preferences for receiving marketing communications

Automatically Collected Information

We automatically collect certain information when you visit our website:

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent on site, click patterns
• Cookies and Tracking: Information collected through cookies and similar technologies

2. How We Use Your Information

We use the information we collect for the following purposes:

• Content Delivery: To provide you with beauty content, product information, and reviews
• Communication: To send newsletters, updates, and respond to your inquiries
• Personalization: To customize your experience and show relevant content
• Analytics: To understand how our website is used and improve our services
• Marketing: To send promotional materials (with your consent)
• Legal Compliance: To comply with legal obligations and protect our rights

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers

We may share information with trusted third-party service providers who help us operate our website and deliver services, including:

• Email marketing platforms
• Analytics providers
• Customer support tools
• Content delivery networks

Legal Requirements

We may disclose your information if required by law or in response to valid legal requests from authorities.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication
• Employee training on data protection

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Types of cookies we use include:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand website usage patterns
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through your browser preferences. However, disabling certain cookies may limit website functionality.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Rectification: Request correction of inaccurate or incomplete information
• Erasure: Request deletion of your personal information
• Portability: Request transfer of your data in a structured format
• Objection: Object to processing of your information for certain purposes
• Withdrawal of Consent: Withdraw consent for data processing activities

Unsubscribe

You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

7. Third-Party Links

Our website may contain links to third-party websites, including our Shopify store for purchases. This privacy policy does not apply to third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. International Data Transfers

Your information may be processed and stored in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

9. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. When information is no longer needed, we securely delete or anonymize it.

10. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date.

12. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us: